Express your ego
The Chanel “Express Your Ego” E.Y.E service is an ultra-personalized service. With the help of a Chanel consultant in store and an application on a tablet, E.Y.E allows the mascara consumer to find the brush that best meets these expectations, for eyelash makeup, from a collection of 10 exclusive brushes .
This exclusive collection follows the launch of Chanel’s mascara Le Volume Revolution with the first brush in additive manufacturing printed on an industrial scale at Erpro 3D Factory.
PCD Awards 2020
This year, E.Y.E from Chanel won the Award in the Makeup – Premium category.
“As a supplier of Chanel mascara applicators, Erpro 3D Factory is proud to have contributed to the creation of a new service that highlights additive manufacturing and especially large customized series on an industrial scale”
Cyrille Vue – CEO of E3DF
The PCD Awards are designed to recognize the most innovative packaging launched on the cosmetics market. They are awarded by an independent jury made up of brands, packaging experts and journalists. The winners are announced at an ADF & PCD and PLD Paris ceremony in January.
PCD photo award with Chanel representatives for the E.Y.E service
Justine-Gaillard & Nicolas-Castex